Billing Shift: Personalized Packages Becoming Critical

Many consumers don’t consider or understand the bandwidth needs of their favorite applications. If service providers can make them understand, it paves the way for a new billing paradigm: one that takes a page from the wireless world and creates personalized packages for consumers and businesses based on what content and applications they consume.

It’s a win-win: Consumers pay for what they need, and service providers gain differentiation, customer satisfaction, an alternative to bandwidth-capping and the opportunity to up-sell on usage tiers for new revenue streams. A big key to it all is subscriber education and usage notifications.

For real-world examples of how to get this done, click on the source link below.