Experience the Wave of Personalization

Personalization is a great buzzword, but its value would stop there if it weren’t so important to the future and continuing success of the service provider. 

What is personalization exactly? Well, you can look up personalization on the Web and come away with superficial explanations such as these:

• Personalization involves using technology to accommodate the differences between individuals.
• It is offering user-specific customization; the act of changing an option of a multi-user software product to change the product's behavior or style for one user (ouch!)
• It is to adapt something to the needs of an individual; to represent something abstract as a person; to embody
• Tailoring a websiite's content, including advertising, to a specific individual, usually based on demographic information that they have supplied

Or, you can come to B/OSS Live! this June where we devoted a full afternoon of the agenda to exploring it in depth. At the Personalization Summit you’ll hear from your peers – Rob Riordan at Nsight Communications and Brett Brock at Cox Communications – talk about how they are implementing and planning for the new wave of personalized applications and services sure to come. And you can share in the debates led by Susan McNeice, vice president of Software Research for Yankee Group’s Anywhere Network team, and Patrick Kelly, research director, Analysys Mason’s Telecoms Software group.

Personalization is good for carriers, customers and vendors alike. In theory, it provides consumers and enterprises with services configured to meet their individual needs and desires, and it empowers them with a voice in how those needs and desires are met. For service providers, it helps distinguish them in the value chain, increase ARPU and practically assure customer loyalty. For vendors, personalization requires a commitment to invest in new infrastructure. For more information on Personalization, you can also download this free report from our Advisory Board.

It also gives us the opportunity to explore its potentials and pitfalls together – an experience you can’t get from a dictionary or a wiki page. 

The experience is another buzzword of significance. As you put all your effort toward creating the best experience possible for your customers, remember that the same applies to you. Experience a wave of personalization yourself by attending this summit and networking with the experts and other inquisitors there.