|Tim McElligott Blog|
Making a Symphony of SaaS
B/OSS just published a report on software-as-a-service that looks at the opportunity for service providers from different tiers to both utilize the model for their own financial benefit as well as that of their customers. I guess you could call that a win-win situation. Over the last few weeks I wrote the term "SaaS" so often that I began to hear in my head every time I typed these four letters the unmistakable musical motif from the opening of Beethoven’s Fifth Symphony. You know it. Sing it with me: BUH!-buh-buh-buuuuuuuuuuuh.
Try getting that out of your head evrytime your type s-a-a-s. I couldn't. So I tried the next best thing: drowning it out with alcohol. I went out to the garage where my private stash of exotic brews beckons me in the evening – a little sooner on the weekends – and I selected my most potent barley wine malt from the Shmaltz Brewing Co. in San Francisco. I chose it primarily for its 13.4 percent alcohol content, but also for the fine sentiment reflected in its name: HeBrew Genesis 15:15. Genesis is a raucous old tale full of fun little absurdities about the origins of the universe, but 15:15 gives one a lift and a glimmer of personal hope, much the way that the contents of the bottle often does. That is: "Thou shalt go to thy fathers in peace; thou shalt be buried in a good old age." I'll take that.
I'm just glad the beer wasn't called 2 Kings 2:24.
I didn't have enough HeBrew Genesis 15:15 left to quite do the trick and get Beethoven out of my head so I turned to my bride's little book of party drinks. There I was confronted by some gin-based concoction called Sassyfras, made with the once banned natural ingredient: sassafras.
Reading the recipe alone made me forget all about Beethoven, but living in the Google age I had to do a quick lookup on sassafras, which is a new term now stuck in my head. Sassafras. Sassafras. Sassafras. Besides being banned for 30 years because of its carcinogenic qualities, using sassafras turns out to be an activity quite the antithesis of SaaS. Making Sassyfras or sassafras tea or anything with the root of a sassafras tree is wasteful. Subscribing to SaaS is anything but.
A SaaS user learns to use only the bits of software he or she needs and only during the little bits of time during which they need it. Nothing is wasted. When the SaaS subscriber is not using the software someone else likely is. Making anything with sassafras requires that you rip out the whole tree, cut off some roots and throw away the rest, unless you like the smell of root beer, then you can stick a few leaves in a potpourri dish for as long as they last.
SaaS is the ultimate in design efficiency. One instance to rule them all (The Book of Tolkein 1:1). SaaS even has a few recipes of its own depending on one's taste. In B/OSS's latest report "Behold the Second Coming: Two Ways for Service Providers to Get the Hosting Model Right," we looked at the traction SaaS is getting in the telecom space. We looked at how different tiers of service providers may or may not be using SaaS as a means to deploy BSS and OSS. We also looked at how operators are revamping their BSS and OSS to support the delivery of SaaS-based applications to their enterprise customers and, in some cases, consumers.
I just wrote SaaS five times in one paragraph, imagine how many times I wrote it throughout this 12-page report. BUH!-buh-buh-buuuuuuuuuuuh. But the report has a lot more to say about SaaS than its musicality. Check it out and see how both Tier 1 and Tier 3 service providers and their customers are creating new recipes for success and creating beautiful music out of SaaS and not throwing a way a thing.
Well, that's not entirely true now that I say it. One thing that sometimes gets thrown away in the process of a SaaS deployment – and this is very important – is the job(s) of the local IT person or persons who have been supporting the service provider's on-premise solution. This could be particularly painful in rural markets where technicians and network engineers may not have a lot of options for similar work. For them I recommend a nice Barrel Aged Rosies Ale from Barley Johns at 21 percent.
Email me at firstname.lastname@example.org or click on the comment button below. Feel free to include exotic (and potent) beer suggestions.