Win the Customer-Experience Optimization Sweepstakes

Are you a senior level BSS/OSS professional responsible for customer experience optimization? If you are, you confront enormous pressure to deliver –  every day. But the opportunity also presented has helped customer-experience optimization move to the top of the BSS/OSS industry’s busy agenda.  

Today, consumers use your networks to access a swelling set of services via multiple, portable, video-enabled devices. They have more freedom of choice than ever. Neither consumers nor service sets are tied in any meaningful way to a particular network, nor are they narrowly defined by choice of device.

Satisfying highly mobile, increasingly demanding  consumers is more difficult and more rewarding than ever. Staying at least a step ahead of the next service requirement is most definitely part of the mission. Customer experience is a strategic crossroads where your software, your network, your revenue and the your company’s future intersects.

That is why we are producing the B/OSS Customer Experience 360 conference in Washington, D.C., April 24 to 26.

Customer Experience 360 will define customer experience by closely examining the complex subject from every perspective, bringing into a single room the best thought leaders from the software and operator communities in an intimate, structured setting. The agenda is built around a step-by-step exploration of what service providers need to do to become more customer-aware – and how to accomplish their goals at each step of the progression.

As the use of the numeral “360" in the title implies, this conference will look at customer experience optimization from all relevant perspectives. It will bring technical, marketing, operations, business development and strategic perspectives together coherently in a single short, intimate conference devoted entirely to customer experience optimization.

Customer-experience optimization is a big job, the type of job that requires a broad scope of vision and careful consideration of multiple factors. You will want to learn from the experiences and thoughts of the best minds in the industry – and share your ideas with this elite, focused group. You will want to do that in a structured setting that provides opportunities to explore these complex ideas, and the relationships between them, in depth. You will value the coherence this comprehensive exploration will provide.

Check out B/OSS Customer Experience 360 here. Join us this spring in Washington.

If you have any questions about the conference, please contact me at llannon@vpico.com.

Larry Lannon is group publisher of VIRGO ’s Communications Network, which includes Billing & OSS World , Channel Partners  and V2M.