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Perspectives Blog
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08/02/2010
Telecom Data Mining: It’s Time to See Its ValueCareful analysis can provide managers with the ability to optimize internal network operations and better manage external customer-facing activities such as churn and marketing. |
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06/14/2010
Quality Assurance — Still Key to Quality Products/ServicesThe increased emphasis on cost containment and “doing more with less” has put even greater pressures on the carrier community to cut corners in order to reduce time-to-market. |
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04/20/2010
Is Product Management Still in the Driver’s Seat for Services?Product management was where it all came together; for better or worse. It seems as if product management in many CSPs has become a follower, not a leader. Its role has been minimized to that of service definition and pricing. |
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03/12/2010
Take a Proactive Approach to Data IntegrityBy Michael HaggertyData integrity has been defined many ways, but it ultimately refers to the accuracy of the data itself. The most difficult question regarding network data integrity at this point is: What is the database of record for each data element?Even with that question answered, there still is a good chance that not even that data is 100 percent accurate. So, striving for that ... |
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01/27/2010
Content Dethroned?By Bill RockfordThe rallying cry for many, myself included, has been “content is king.” In an interview at the Consumer Electronics Show recently, Comcast CEO Brian Roberts offered a different perspective. He said that perhaps the consumer was, in fact, king. In today’s “I want it all and I want it now” world there are numerous options for consumers to get digital ... |
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12/14/2009
Answering CSP Content ChallengesBy Bill RockfordCommunications service providers (CSPs) face many challenges as they venture into the brave new world of today’s content-driven marketplace. While there are many concerns there are options to address them. First and foremost on CSPs’ minds is customer retention. We’re not talking about ‘line loss’ numbers here – measuring traditional ... |
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10/29/2009
Content-Access HeadachesBy Bill RockfordWhen I think about all of the headaches we still face in accessing our content when and where we want it – be it e-mail, computer files, music, movies, or games – I yearn for an “in the cloud” solution from my communications service provider. If CSPs could step up and offer all of these services in the cloud, so that everything is pre-integrated, it would ... |