Paving a Path to Personalization

The Personalization Summit: Nine experts at B/OSS Live! dissect the topic of personalization.
The Offline Effects of Mobile Advertising: A Microsoft Study on how mobile advertising is affecting offline consumer behavior.
Yankee's Susan McNeice on the Trust Factor: Personalization is more than advertising, targeted marketing and customized services.
Q&A with Michael Becker: A conversation with the VP of the Mobile Marketing Association.
ProjectVRM: A sidebar to the Q&A elaborating on VRM (vendor relationship management).
Challenges Plentiful in Managing Subscriber Data: A look at how identity management is being handled in the new age of personalization.
The Makings of an Ecosystem: In the early days of a trend such as personalization, new players arise and ultimately coalesce around an ecosystem.

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Paving a Path to Personalization

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