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Applying Business Intelligence to Maximize Network
Revenue
Sponsored
by:
 |
Getting the most from your investment in business
intelligence requires new tools and keeping up with new
business models. Usage analytics, third-party providers and
a transforming network are adding complexity to both the
delivery of services and the management of the underlying
costs of doing so. This eBook, sponsored by
Razorsight and Billing & OSS World magazine,
examines cost-management best
practices that could help service providers maximize
their revenue throughout.
Table of Contents
Achieving True Profitability Through Usage Analytics
In the drive to improve customer loyalty, carriers must
consider how to optimize the use of their networks. It is
imperative to understand what services are being used by
whom, and to balance the costs and profitability of those
services. That means grasping what suppliers are paid to
terminate calls as well as to manage content and
intellectual property. Communications services providers
must weigh those expenditures against the revenue generated
by a particular service.
The Complexities of Settling Third-Party Revenue
The players will be different in the next-generation
network. So will the services, which will, at times, be more
application- or transaction-oriented than service-oriented.
But the problem of settlement does not go away. That song
remains the same, and perhaps with a new digital remix, gets
even more complex.
Identifying the Network Cost of Carrier Consolidation
Besides market share, much of the merger and acquisition
activity in the telecom carrier space is driven by the lure
of synergies — a fancy name for the oodles of cash locked up
in redundant people, processes and applications. Some
synergies are realized immediately through job cuts; others
take time. The synergies to be found in the machinations of
the billing process often come last, but not least.
How to Optimize Revenues and Margins in a World
Characterized by Convergence and Next-Generation Networks
In a conversation with Billing & OSS World Editor in
Chief Tim McElligott, Razorsight's CEO Charlie Thomas tells
how service providers can improve margins while dealing with
the challenges and opportunities of next-generation networks
and convergence. According to Thomas, better cost management
begins with an internal audit/analysis to determine their
network-cost score and revenue-assurance score. These are
ratios that Razorsight derived to determine the optimal
blend of Cost/Investment
versus Return/Savings from network-cost and
revenue-assurance initiatives. |