CINCINNATI BELL ANNOUNCES CHURN MANAGEMENT PILOT

Cincinnati Bell, Inc., announced a pilot program with 360 Communications designed to reduce wireless customer churn and increase revenue. The companies signed an agreement to conduct two six-month programs to test an integrated system for managing churn. The system to be tested will integrate the database management and customer-contact capacities of CBIS and Matrixx Marketing. The Cincinnati Bell churn management system has three data driven integrated components: an engine to predict churn behavior, customized contacts with targeted customers and proactive customer care services.