FRONTIER TO USE LIGHTBRIDGE CUSTOMER CHURN SYSTEMS

Frontier Cellular, a wireless carrier in upstate New York, will license Lightbridge Inc.’s Churn Prophet and Channel Wizard to reduce customer churn and improve channel performance. Churn Prophet uses data mining and predictive modeling technology to identify characteristics of subscribers that predict which ones are likely to cancel services in the future. Channel Wizard uses on-line analytical processing (OLAP) technology that allows carriers to analyze and track bad debt, fraud, churn, customer acquisition status and distribution channel performance on a daily, weekly, or monthly basis by market, channel, rate plan or geography. Frontier will use Channel Wizard for sales and marketing planning, Frontier officials said.