Princeton eCom has secured $34 million in equity financing from a group of investors led by Mellon Ventures, the private equity partnership of Mellon Financial Corp. and SG Capital Partners LLC, the U.S. merchant banking affiliate of Societe General.
Other investors include Lycos Ventures LP, Bottomline Technologies, BT Investment Partners and Billing Concepts Corp. Princeton eCom also named Curtis R. Welling as its new CEO. He is the former president and CEO of SG Cowen Securities Corp.