Industry News

Recent GartnerG2 analysis in “Telematics Services: An Audience Builder, Not a Quick Buck” dispels the idea of telematics as a short-term money maker and replaces it as a long-term CRM tool. The firm reports personalized, location-based services boost customer satisfaction and acquisition and is a valuable investment for automakers since it can ultimately increase market share. “Remote vehicle diagnostics will be the most successful type of telematics application to exploit CRM opportunities in the short term,” says Thilo Koslowski, a GartnerG2 senior analyst. “Substantial revenue from telematics services can only be realized if the industry begins to develop location-specific, personalized telematics packages that center on customer preferences and learn from the customer’s behavior.”