Amdocs (DOX) has announced its intention to acquire Changing Worlds Ltd., a provider of personalization and intelligent portal solutions for mobile service providers, for $60 million cash.
ChangingWorlds’ technology automatically builds subscriber profiles based on user behavior and usage patterns that require no user input or action to make finding relevant content faster and requiring less clicks. For example, a sports enthusiast will see the link to latest information about his favorite football team on his home page, while a classical music fan will see the link to the upcoming concerts in his area.
That technology, combined with the Amdocs CES portfolio, is expected to enable better customer experiences by allowing end users to quickly get relevant information based on what they use most, making it easier to navigate the Internet on their phones and reducing the time they spend looking for content. ChangingWorlds’ technology currently addresses mobile devices, and Amdocs intends to expand the technology to three screens (mobile, PC and television) to personalize the customer experience across all touch points.
ChangingWorlds and Amdocs share several customers including Sprint, the Vodafone Group and Telefonica O2.
