Firethorn Holdings, LLC has announced the introduction of its mobile application upgrade. The upgrade will enable the company to transition its financial institution and wireless operator relationships from banking to broader mobile commerce functionality.
Expanded functionality will include the everyday convenience of mobile banking activities, such as balance inquiries, funds transfers and bill pay, as well as features that provide new marketing opportunities for financial institutions, operators and consumers. Financial institutions also will have the ability to tailor the account information displayed on the customer's mobile device for each type of account. By customizing what customers can access, banks and credit unions are able drive users to the most pertinent account information.
"Firethorn's solution shines a light on what consumers, financial institutions, wireless operators and, eventually, merchants can expect from mobile commerce in the future," said Tripp Rackley, chief executive officer, Firethorn. "The latest upgrade of our solution is one of many advances Firethorn plans to make as we anticipate the maturing market's needs for more advanced payment capabilities."
