Ad Infuse’s adInMotion platform can now enable mobile advertising in countries served by Orange. The launch first happens in several European countries.
The companies say advertisers can use the platform to reach 118 customers via mobile, TV and the Web.
"By deploying the adInMotion platform, Orange can further unlock the value of their mobile content, provide an incredible opportunity to brands, and deliver a compelling service to their consumers,” said Brian Cowley, CEO of Ad Infuse.
