Maybe the iPhone doesn’t rule the world after all.
In new research from mobile analyst Bango, the iPhone doesn’t even crack the top 20 handsets when it comes to browsing and buying content on the mobile Web.
Nokia’s 3110c leads the way, followed by the Sansung M800 and the Nokia 6300. The iPhone comes in at No. 24.
This data represents the activities of major brands and businesses as their consumers browse to mobile Web sites (measured by Bango Analytics) and buy mobile content and services (as measured by Bango Payment).
“The iPhone has done a lot to encourage people to browse the Internet on their phones,” says Ray Anderson, CEO of Bango. “But to get the most out of their mobile marketing spend, companies who are riding the iPhone wave, attracted by its excellent features and user demographics, need to optimize their mobile Web sites for all phones – especially those in Bango’s Top 20 handset list. Without this, they will be missing out on the mass market.”
