Martin Dawes Analytics has formally launched its Lavastorm Desktop product. It’s designed to give individual IT workers a powerful, cost-efficient tool to optimize revenue and performance, as well as improve the transparency of complex businesses.
The company says Lavastorm Desktop provides a rich set of packaged data analytics capabilities and can process significant data volumes on a desktop machine. These capabilities are needed by workers tasked with solving complex analytic challenges that are associated with order-to-cash and other data and logic-intensive processes.
The beta version of the Lavastorm Desktop has been successfully tested and is now being used by communication providers, media and utility companies in North America, EMEA, and Asia/Pacific. Martin Dawes says Lavastorm Desktop encapsulates all the necessary data acquisition and analytic components in a single desktop, enabling individual information workers to acquire and correlate disparate data from multiple sources; capture and codify complex and conditional business rules that govern vulnerable business processes; and execute a set of library-driven data analytics to de-risk processes and unearth the hidden value of the data.
“The Lavastorm Desktop changes today’s data analytic paradigm, disrupting the notion that you have to spend heavily on hardware, software and people in order to undercover and resolve the data issues that are costing global businesses billions of dollars,” said Drew Rockwell, CEO of Martin Dawes Analytics.
Leveraging the Lavastorm Desktop, customers and partners can apply the tool across the entire order-to-cash process; from focused revenue assurance analytics, to complaint analytics that reduce operational cost while enhancing customer experience and creating rapid value, according to the company.
