MACH has launched its EU Compliance Power Pack, a range of solutions aimed at offsetting the impact new EU pricing regulations have on operator roaming revenue.
The solutions implement smart rating and price optimisation. This allows the mobile operators to reprice certain services such as voice and SMS. MACH also includes in the pack its powerful solution to the “bill shock” problem, by triggering timely customer notification whenever a usage threshold is reached. This solution gives mobile operators the ability to provide customers with timely data usage information while roaming. In addition, it provides operators with a complete set of compliance solutions that eliminate any administrative and compliance burden.
The measures introduced by European regulators impose wide-ranging pricing restrictions and administrative obligations on mobile operators. Voice, SMS and data service prices will be capped with effect from July 1, with further reductions in caps becoming effective in 2011. Operators will also be required to bill on a per second basis under the new regulations. Further, operators will be required to notify subscribers of high usage to avoid so-called “bill shocks,” equiring real-time usage reporting and notification processes. European officials also said that they will monitor changes to other operator charging structures to ensure that these are not increased to compensate for the impact of the new legislation.
The solutions announced today allow operators to use sophisticated simulation techniques to quickly and dynamically optimise retail and wholesale pricing of non-EU roaming traffic, increasing revenue while at the same time maximising customer value. MACH’s solutions also handle the complex task of rating usage data in real time by reference to regulatory capping, and its applications process all of the administrative changes to inter-operator tariff structures to ensure accurate and timely settlement before and after the regulations come into effect.
