Versatel AG is using Predictive Analytics Software from SPSS Inc. to optimize the management of its marketing campaigns to existing customers.
Versatel’s Customer Value Management department was facing various challenges, including a high percentage of returns for campaigns carried out by external service providers, an undifferentiated approach for campaigns to existing customers, unstructured data management, and a suboptimal campaign process and system environment.
Jonathan Überall, head of Versatel’s Customer Value Management department, said, “Versatel was already familiar with SPSS Predictive Analytics in several external projects. Thanks to the high performance and intuitive user interface of the software, the decision to purchase and deploy SPSS to improve our campaigns was easy.”
Versatel AG, which provides voice, Internet and data services in the German market, uses various products from the SPSS Predictive Analytics Software portfolio to analyze its internet and telephony customer data, as well as data on product usage, and then deploy the results to optimally target its campaigns to customers.
