Extending its reach into the growing service assurance market, application software provider BroadSoft said it is acquiring Packet Island, which offers hosted quality-of-service assessment and monitoring tools for advanced IP communications services.
Based in Cupertino, Calif., Packet Island has helped develop the Software-as-a-Service model for such analytic and measurement tools. As the spread of VoIP and other IP-based services accelerates, “quality of experience” has become an increasingly important metric for service providers who need to go beyond traditional network monitoring tools to measure how subscribers actually experience services on their networks.
“As companies shift to cloud-based models, service providers face challenges when it comes to guaranteeing Quality of Experience (QoE),” said BroadSoft CEO Michael Tessler, in an e-mail. Packet Island technology will allow BroadSoft’s service providers to evaluate customers’ local and wide-area networks in advance, before deploying new services, reduce support costs and customer churn, and generate new revenues “by leveraging the data gained from this end-to-end ‘network intelligence’ to deliver value-added managed services such as network behavior analysis, telecom/VoIP usage analysis, and network optimization services,” the company said in a statement.
The Packet Island acquisition is the latest in a series for BroadSoft, which last December acquired its chief rival, Sylantro Systems, four months after buying GENBAND’s M6 application-server business.