Philippines mobile service provider SMART Communications has deployed Amdocs' ChangingWorlds software to support its Sandbox mobile social media service. Sandbox allows subscribers to access services such as social networking, forums, entertainment, blogs, news and shopping, and traditional communication services such as messaging.
“Amdocs ChangingWorlds’ technology enables SMART to quickly update, add and deliver sophisticated services to Sandbox users on any device, making it easy for customers to find relevant and personalized content,” said Orlando B. Vea, chief wireless advisor of SMART. “These personalization capabilities will deliver a differentiated mobile Internet experience for our customers and drive increased Sandbox service adoption and usage, leading to increased revenues for SMART.”
Amdocs ChangingWorlds’ technology enhances content discovery by improving subscribers’ access to relevant, personalized content and services; this in turn helps to drive increased data usage and revenue. In addition, SMART can launch new content services faster through its “one-click” publishing capabilities and automatically adapt Sandbox content to suit any target device.
