Telstra has deployed Amdocs’ ChangingWorlds personalization technology to support its BigPond Mobile portal. The portal offers customers news and information services through mobile devices. The announcement was made this week at Mobile Asia Congress.
Telstra has enhanced its BigPond Mobile portal offering to deliver a more personalized user experience and enable more efficient management of its mobile content services. The new portal, which was designed in response to extensive customer feedback, makes navigating BigPond’s expanding inventory of entertainment, news and directory services even easier, according to Telstra.
Amdocs’ ChangingWorlds is providing Telstra with personalization capabilities that include:
- Quick and easy access to relevant content based on users’ specific interests;
- Prioritized portal menus based on users’ previously searched content to significantly reduce the number of clicks required to find relevant content;
- Automatic delivery of user-specific content to alert subscribers about new and interesting content based on their individual preferences and usage.
Amdocs is also working with Telstra on a multiphase change project to enhance Telstra’s operational support systems, which includes service and resource management, consulting, and integration services.
