Telco MTN Cameroon has launched “MTN Virtual,” a service that considerably transforms the economics of individual telephony access and has enabled MTN to gain rapid entry into the vast and underpenetrated BOP (base of pyramid) consumer segment.
MTN Virtual is based on Comviva’s Virtual SIM solution. Virtual SIM requires no special handsets, SIM cards or additional client software; it works instantly on all mobile handsets.
By deploying Comviva’s Virtual SIM solution, MTN has been able to extend affordable communications to people unable to own a handset. Previously underserved segments can now make and receive calls, send and receive SMSs and make remittances, virtually, using other people's phones. These consumers currently share phones with family and friends, use street side payphones managed by agents, or community phones. With Virtual SIM they gain a unique mobile identity, with their own phone number and virtual phone account.
MTN Virtual has gained strong traction in the Cameroon market, gaining more than 30,000 new subscribers in less than 8 months of operation.
