On the heels of a visit to Korea by Steve Ballmer, Samsung and Microsoft have announced they will team to make computers more energy efficient.
The two companies are aimed at encouraging PC users to purchase more environmentally friendly PC systems. Samsung expects substantial energy savings when Microsoft’s flagship Windows 7 operating system and Samsung’s 40 nanometer (nm) class DDR3 DRAM are used together. Samsung will be migrating all of its corporate PCs worldwide to the new operating system beginning in 2010.
The Green IT collaboration effort is expected to contribute to the revival of IT markets that have been depressed from the economic downturn.
At the beginning of September, Samsung initiated its own global marketing campaign centered around “Less Energy, More Speed,” initially focused on the DDR3 DRAM.
Also, Microsoft has announced significant reductions in power consumption with the new power management function in its recently released Windows 7 operating system.
In the ensuing months, while measuring the effects of this and other collaborative Green IT efforts, Samsung will continue to examine the potential for other areas of global cooperation with Microsoft in IT technology development.
