Management World — cVidya Networks will lead the “Mobile Content and Advertising Revenue Management” catalyst project at the TM Forum’s Management World America 2009, held this week in Orlando, Fla. The Management World Americas 10th annual conference will focus on how to launch new business models and deliver vital efficiencies and new service revenues.
cVidya, together with other members of the Catalyst group, including Swisscom, MEF organization, SAS and Netezza, will demonstrate how mobile operators, content providers and advertisers can increase revenues and improve operations by leveraging technology to better manage content and advertising.
“This catalyst will enable us to stay abreast of new trends and business models to best manage revenue assurance and customer impact, and support business growth,” said Rose Moura, director of revenue assurance, Swisscom.
“cVidya strongly believes in supporting Telemanagement Forum activities and continues to take an active role by leading the Revenue Assurance modelling team and sponsoring catalysts, content encounter, reports, studies and events,” commented Alon Aginsky, president and CEO of cVidya Networks.
