Prosodie Interactive is combining the Max-Track reporting suite with the Max-Route call allocation platform.
The Max-Route solution features what the company calls a comprehensive, yet easy-to-administer call allocation interface which eliminates problems commonly caused by utilizing multiple contact centers. Max-Track is an analytical solution providing marketers with intelligence for evaluating the effectiveness of marketing campaigns, advertising mediums, tag lines and much more.
The enhancements, driven by client feedback, combine Max-Route with Max-Track, allowing companies that advertise via traditional media (television, print, radio, or mail) or on the Web to allocate calls through multiple boutique contact centers. This enables campaign managers to gather valuable user information along with contact and fulfillment-center feedback, ensuring higher conversion rates, greater customer satisfaction and increased efficiencies of their campaigns, according to Prosodie.
Additional enhancements include the real-time data integration from outside contact and fulfillment centers, IVR ad-hoc reporting capabilities, XML based report creation, and enhanced charting and graphing of call data. The reports generated are consolidated into an easy-to-use online dashboard that simplifies the complexity of managing the various components necessary for successful direct-response campaigns, according to the company.
The new Max-Route call allocation and reporting enhancements are due to be released in January 2010.
