Management World — Hong Kong Broadband is the fastest growing broadband service provider in Hong Kong, adding 73,000 new subscribers in the six-months leading up through February. The provider credited Oracle’s integrated data warehouse architecture in part for improving its decision-making processes, accelerating its market share gains and reduced churn.
A significant enhancement to Oracle’s data warehousing portfolio is the introduction of a standards-based data model announced this week at Management World in Nice, France.
Dan Ford, vice president of product marketing at Oracle, said the company’s Oracle Communications Data Model is the only vendor currently certified on the TM Forum’s Shared Information Model (SID).
It helps service providers quickly implement a standards-based enterprise data warehouse solution with industry-specific reporting, analytics and data mining. HKBN implemented the solution in three months and credited it with helping it reduce churn below 1 percent.
“Operators are literally swimming in data about their customers, whether it’s the billions of call-detail records, event records or purchase histories, and it is becoming harder to sift through these massive volumes in order to identify customer trends and behaviors they can take advantage of,” Ford said.
Oracle Communications Data Model provides industry-specific schema and embedded analytics that address key areas such as customer management, marketing segmentation, product development and network health. It has more than 1,300 industry-specific measurements and key performance indicators (KPIs) such as network reliability statistics, provisioning metrics and customer churn propensity.
“Hong Kong Broadband is an emerging provider and is an example of a small company realizing the benefits of analytics,” Ford said. “Their information was in silos and they were looking for visibility across multiple services to enable better marketing decisions and better customer segmentation.”
The solution features embedded OLAP cubes for faster dimensional analysis of business information and embedded data mining models for sophisticated trending and predictive analysis.
“Data volumes will only continue to grow as communications service providers expand next-generation networks, deploy new services and adopt new business models. They will increasingly need efficient, reliable data warehouses to capture key insights on data such as customer value, network value and churn probability. With Oracle Communications Data Model, Oracle has demonstrated its commitment to meeting these needs by delivering data warehouse tools designed to fill communications industry-specific needs,” said Elisabeth Rainge, program director, Network Software, IDC.
