In response to regulatory requirements in New Zealand, the PLM upgrade establishes a single point for product and service information within the Tribold EPM software. PLM is a controlled framework for managing and tracking the development, launch and in-life management of products. It combines people, projects, workflows, technology and data into a strategic business approach for developing and managing products across an enterprise.
With enterprise-wide PLM, significant revenue management benefits can be seen throughout the enterprise, benefits that translate into revenue through lower customer churn, a wider competitive product range, increased ARPU and higher customer satisfaction.
Simon Muderack, Tribold’s CEO commented: “Working with Telecom New Zealand as it’s undergone dramatic changes due to regulatory requirements over the last three years has taught the Tribold team a lot about the role enterprise product management can play to facilitate structural change within communication service providers. Product lies at the heart of the new business model Telecom New Zealand is seeking, and Tribold is proud to play a leading role in that model.”
Telecom New Zealand expects to further reduce the time and cost to market for all product development as a result. Dramatic improvements in product-management performance enable CSPs to drive increased profit by reducing time to market, decreased cost to market, increased quality of the product management process and increased ability to support product and service innovation.