Atlantic Broadband, the nation's 15th largest cable provider, has deployed CSG Systems International, Inc.’s product catalog and offer-management solutions to improve service delivery and its ability to offer promotions.
These solutions provide cable service providers with intuitive tools that enable them to quickly introduce new product bundles, target promotional offers based on customer attributes, improve sales effectiveness and reduce call center handling times.
By leveraging both product catalog and offer management capabilities, Atlantic Broadband can improve how services are created, packaged, priced, and offered to customers via any channel.
David Isenberg, senior vice president of products and business development at Atlantic Broadband, said the company’s key goals with these solutions are to make it easier to manage product and pricing relationships, help call center agents more quickly identify the best service bundles and provide a better way for marketing teams to create offers that will be compelling to customers.
“Working with CSG we have met these goals and have already begun to see positive results in our operations," Isenberg said.
CSG worked with Atlantic Broadband to ensure that its product catalog capabilities will streamline all product and service information into a simple, unified product catalog. The product catalog capabilities will allow Atlantic Broadband to dynamically customize products and promotional offers to quickly meet changing business needs.
In addition to the need for efficient cross-selling and up-selling, CSG's offer-management capabilities help call center agents clearly and quickly understand the key components of a service offer, including special pricing and delivery requirements.
Atlantic Broadband serves more than 150,000 customers in central and northern Pennsylvania. Its regional headquarters are in Johnstown, with additional customer service and technical support facilities in Altoona. It has local offices in Uniontown and Bradford.
