HTEC, a provider of payment and loyalty solutions in Europe, has teamed with and CFI Group, a customer satisfaction measurement and management company, to provide companies with the power to predict what customers do tomorrow based on what they have done today.
HTEC will combine its suite of loyalty solutions with CFI Group’s American Customer Satisfaction Index (ACSI) and National Customer Satisfaction Index (NCSI-UK) indices – which measure customer satisfaction levels and consumer spending – to deliver infinitely flexible loyalty scheme solutions that can be measured, monitored, and acted on in real-time.
“Our clients expect the highest quality from our products and services, and the ACSI methodology, which NCSI-UK is based upon is the only scientific measure of satisfaction that is empirically proven to predict financial performance, so developing an alliance with CFI Group became a natural step," said Jeff Dakin, head of data services at HTEC. “This partnership will allow us to link customer satisfaction with loyalty providing businesses with a fully scalable solution for end-to-end customer relationship measurement and management."
For companies that are focused on improving relationships with customers, but also require data-driven evidence to inform those business decisions, the partnership enables advanced linkage of operational metrics, customer feedback, and a wealth of transactional data in order to better manage the customer asset. With a precise understanding of what drives customer behavior and consequent financial outcomes, companies that apply this solution will have the unique ability to prioritize actions for maximum return on investment, according to HTEC And CFI Group.
“HTEC home provides the most sophisticated data management solutions we’ve ever seen," said James Rudd, managing director of CFI Group UK. “Their suite of loyalty solutions allow clients to easily implement and manage initiatives online, in real-time, which is increasingly becoming a necessity in the current economic climate. We were particularly impressed with HTEC’s cutting-edge loyalty card, which gives companies the ability to customize personalised messages for each client transaction – the perfect means of communicating with customers and optimizing profitable relationships."
The partnership allows firms to customize solutions to meet every requirement, is fully scalable, flexible, and compatible with existing IT systems.
