New research from Frost & Sullivan shows that the shift to customer-centric organizations in the Asia Pacific region and the exponential increase in demand for data services is causing operators to optimize and transform their networks and support the shift by making BSS/OSS apart of every transformation strategy.
The report, OSS BSS Transformation in Asia Pacific, shows that a combination of network capabilities, content and user device features for addressing customer preferences defined by business, social and/or network needs is on the rise. Analyst Vikas Chanani said evolving IP network and technologies are facilitating the interaction of media and entertainment content along with network services.
This will require unified real-time rating and charging, integrated network management, data analytics, business intelligence and customer experience management be part of every customer centric shift going forward, Chanani said.
“To remain competitive in this ever-changing marketplace, service providers must be attuned to the subtle nuances of the market. They must optimize and transform their existing networks to sustain growth levels and meet the changing needs of consumers by rolling out value-added services," Chanani said.
