Globys says improvements made to its Customer Experience suite will enable more effective lifecycle management by proactively engaging customers with relevant, one-to-one communications throughout their entire life cycle.
By assuming a customer-centric approach toward life cycle management and leveraging the power of the data that operators already have along with unique contextual insights, Globys says its solutions maximize the relevance of communications – whether information, alerts, offers, or content – to each customer. As a result, operators improve customer lifetime value, increasing overall customer revenues and loyalty while lowering cost to serve.
The Globys solutions define a wide range of unique contexts, those that are billing and usage-related, those driven by customer interactions, behaviours, external events, time, location, etc., and apply them across a customer’s entire lifecycle – whether consumer, small business, or enterprise.
“Traditionally, operators have relied on segmentation schemas and calendar-based life cycle event triggers, such as ‘third month as a subscriber’ or ‘one month before contract renewal,’ to drive customer engagement communications despite realizing the limitation of this approach," said Glenn Pingul, vice president of products and mobile strategies of Globys. “Globys is helping operators shift their focus from running one-off campaigns that focus on product penetration or campaign lift, for example, to realizing the cumulative benefit of creating an ongoing, relevant dialogue with each customer related to billing information, usage alerts, marketing offers, pre-emptive Care messages, etc."
