An unnamed multinational mobile operator has chosen Allot Communications’ intelligent charging solution, Allot ChargeSmart. The converged charging solution, built on Allot Service Gateway, will be deployed in nine countries, serving approximately 30 million subscribers.
Allot says its intelligent charging solution is unique in its ability to accurately identify OTT (over-the-top) applications in high speed networks. This precise high-speed identification provides intelligence about subscriber and application usage previously unavailable to charging systems, thereby enabling the operator to better monetize network traffic in ways that reflect its true value for both the operator and the subscriber.
The operator leverages the intelligence provided by Allot’s solution to support new charging models, such as content revenue sharing and new service plans based on volume quotas, service tiering and popular application types. One of the implementations of ChargeSmart for postpaid subscribers is a Social Networking Plan that makes applications such as Facebook, MySpace & Twitter “toll-free," while all other application traffic is counted against the monthly quota.
An implementation for prepaid subscribers involves traditional tiered-service offerings where the subscriber selects a plan based on an application-volume-throughput-time combination. Using ChargeSmart to meter usage in real time, the operator notifies the subscriber when their usage approaches the quota limit and redirects them to a portal where the subscriber can top-up volume, if desired.
“As the mobile data market matures, operators are showing an increasing readiness to adopt more personalized subscriber pricing models, as well as institute revenue sharing models with content providers," said Rami Hadar, Allot’s president and CEO. “Allot’s ChargeSmart helps operators close the widening gap between traffic load and revenues by offering subscribers increased choice and control while charging based on actual usage. It also strengthens their position in the mobile value chain by enabling new revenue sharing models between content providers and operators."
Allot made the announcement in conjunction with the LTE World Summit in Amsterdam.
