U.K.-based ImpulsePay is taking the wraps off PublishPay, a new solution created specifically for the publishing sector, designed to help publishers monetize their mobile content.
Available now, PublishPay is a new service that has been developed to cater directly to the needs of the whole publishing sector. As many publishers struggle to come to terms with how to make money online – and even how to get their news mobile at all – ImpulsePay says PublishPay enables them to quickly and easily create a mobile news site that can be generating revenue in a matter of a few minutes.
PublishPay has a built-in payment structure which uses Payforit, the mobile-payments service backed by all of the U.K.’s mobile operators, to add the cost of the content to the reader’s mobile phone bill, or remove it from their available credit.
The FT has recently launched its own mobile app, yet not every publisher has the resources to develop their own solution in-house. PublishPay can create an instant mobile app with a built-in payment mechanism, allowing publishers to make money from mobile immediately.
“The conversation around mobile publishing seems to be dominated by apps, yet that is not the right approach for everyone," said Chris Newell, CEO of ImpulsePay. “As the FT has shown this week, for many publishers it is the wrong approach as it is expensive, time-consuming and limits their audience."
ImpulsePay will officially unveil PublishPay on Tuesday, June 14, at Mobile Media Strategies 2011.
