Baldwin Telecom Picks Adara for SDV Upgrade

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Wisconsin-based triple-play provider Baldwin Telecom has chosen an Adara Technologies video solution for its Switched Digital Video (SDV) network upgrade. Baldwin, which has 4,000 subscribers in Baldwin, Wisc., and areas east of Minneapolis-St. Paul, says it chose the Adara solution over an analog reclamation approach using Digital Terminal Adapters (DTA).

“By conducting a side-by-side comparison of the DTA approach vs. Adara’s hosted SDV solution, we quickly realized that all factors pointed in favor of the SDV option," said Matt Knegendorf, Baldwin CableTV manager. “It wasn’t even close from every important perspective including cost, time-to-market, effective capacity increase, new services and revenues enabled, future-proofing and IPTV migration."

The CAPEX and OPEX for Adara’s SDV upgrade solution are less than one-tenth that of a DTA approach and the time-to-market of the resulting new HD services will be four months instead of two years, the companies said.

Adara says its hosted and managed video solution is a unique breakthrough because it is applicable to any provider whether they are currently invested in a Motorola, Cisco/SA, or other legacy digital video headend, CAS and associated set-top boxes. The solution incorporates Cisco’s Switched Digital Video (SDV) technology to deliver hundreds of incremental HD services. It also combines Cisco’s advanced, Web-connected, set-top boxes with an advanced, next generation UI for interactive web applications, widgets and delivery of provider-controlled over-the-top (OTT) content.

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