Even though there’s little suspense left surrounding the iPhone 5’s pending release date – short of Apple’s official announcement – we’ve now learned that at least one carrier is taking pre-orders for the update to Apple’s iconic device.
Most signs point to an early October release of the next-generation iPhone, with an announcement from Apple later this month. The anticipation of the device might be even more significant this year because it’s now been 15 months since the iPhone 4’s debut in June 2010; most iPhone updates have come just 12 months after the previous release. Case in point: Germany’s Deutsche Telekom (DT) is now taking pre-orders for the new iPhone, a company spokesman told Bloomberg. The carrier will give coupons to prospective customers who request the next-gen model, but no, precise details about a release date won’t be given out.
Apple has remained mum about specifications of the new device. Speculation has ranged from a new, sleek design to LTE-readiness to near-field communication (NFC) capability for mobile payments. The sky’s the limit when most everything remains a rumor. A less-expensive version of the iPhone 4 might also be on tap for emerging markets or those consumers who don’t want to pay top dollar for the latest Apple has to offer.
Apple seemingly continues to control its own destiny. Despite competition from Android – which has passed the Silicon Valley giant in operating-system market share – Apple’s iOS has grown the last couple of quarters, thanks in part to the deal that brought the iPhone to Verizon Wireless earlier this year. Consider the fact that it’s one phone against dozens, market share of 27 percent is pretty darn good. A new report out this week shows the iPhone 4 was the biggest-selling smartphone at AT&T and Verizon Wireless in August, more than a year after its release.