Oracle is rolling out a new tool to help service providers manage the complete content lifecycle, spanning content submission, test and approval, and storefront management.
The Oracle Communications Digital Store is an end-to-end digital content platform designed to help CSPs enhance their digital offerings, drive revenue and reduce churn. It also provides consumers a compelling experience for discovering and purchasing a wide range of digital content for a variety of mobile devices, the company said.
More specifically, Oracle says any CSP that deploys its new digital store can maximize revenue through premium content downloads, increasing the number of subscribers who use data services; reduce churn by enhancing the customer experience and supporting simple content acquisition on mobile devices; equip third-party developers in building revenue-generating apps; and promote digital content through marketing and ad campaigns using location and user profiles.
“The surge of interest in applications and application stores is driving the deployment of service delivery platforms to support applications storefronts and provide a creation and delivery environment for third-party content developers," said Shira Levine, directing analyst, Infonetics Research. "With the addition of Oracle Communications Digital Store, Oracle is well positioned to support operators' digital store initiatives."
Oracle introduced the Digital Store today at the SDP Global Summit in Berlin.
