Harris Corp. and business-software solution provider Marketron have joined forces to provide media organizations with a combined view of advertisers, revenue, inventory and other critical data across various media assets. The collaboration, the companies say, brings two competing media software providers together to develop a consolidated business solution for customers working across multiple mediums.
The companies are integrating Harris NetGain business intelligence and analysis system with Marketron’s Mediascape open ecosystem platform. This provides clients sophisticated analytics capabilities across multiple platforms. The Mediascape integration also allows data from Harris’ OSi-Traffic system to fuel Marketron Insight Reporting for detailed transactional and operational-level reporting. This gives clients the freedom to choose best-in-class transactional systems, regardless of the provider, to manage their various inventory types, while enabling comprehensive insight and visibility across their entire cross-platform advertising business, the companies said.
“Our clients are some of the largest and most successful media companies in the world. They have chosen best-in-class systems to manage their different inventory types; for example, Marketron is the chosen provider for radio assets and Harris was selected because of its expertise in the television and cable arenas," said Steven Minisini, CEO at Marketron. “As an industry leader, we felt it was critical to create an open platform that supports our clients’ choices while also enabling them to have the visibility and reporting capabilities that they need to run a multi-media enterprise. We are working with Harris to provide these capabilities to our clients and to strengthen the entire industry’s performance."
As the media industry evolves, companies with assets in radio, television, cable, digital and more require an open platform that will provide the ability to view inventory, financial, advertiser and additional data in a common and unified method.
“At Cox Media Group we employ different solutions to manage our radio and TV operations, which limits visibility into the performance of our media platforms," said Mark Beck, vice president of information technology at Cox Media Group. “The collaboration between Marketron and Harris is significant to the media industry and lays the foundation for providing us with real-time, consolidated information to manage our business more effectively."
