Data-analytics software provider NeuString has just completed its Series B financing round led by the national technology enterprises company, Intel Capital, alongside new and existing private shareholders.
NeuString, based in Dubai, serves more than 40 mobile communications service providers across Europe, Middle East, Asia and Africa, with advanced software products. The company's goal is to help providers improve profitability from mobile calls. Its software enables operators to segment prices for customers based on their individual usage, behavior and requirements.
NeuString says its product enables operators to make instant predictive analytics on the effects of various changes in the market by having data on hand on demand. At the same time, it makes the analytics actionable toward the individual customer by processing the large amounts of data on an individual customer and call level.
“Our focus is on providing rapid and comprehensive predictive analytic products ‘out of the box’ without the cost and delays of customization. This investment will enable us to rapidly expand our product vision and the markets we serve," said Nikolaj Aertebjerg, CEO and co-founder of NeuString.
NeuString has added three new people to its board of directors. They include industry veteran Keith Willetts, chairman and CEO of the TM Forum.
