A new report from Allot Communications' shows that more than one in three (35 percent) operators is already implementing value-based charging strategies like bill-shock prevention and social-networking plans that make applications such as Facebook, MySpace & Twitter zero-rated.
Allot's first-ever MobileTrends Charging Report is based on publicly available data, collected during Q3 2011 from more than 100 mobile operators worldwide. The report captures a snapshot of mobile data charging models and provides a baseline to measure the changing market, which Allot says is particularly helpful since the face of mobile data charging is constantly evolving and a vast range of go-to-market strategies are being deployed.
It's an increasingly important time for mobile operators as they move away from all-you-can-eat data plans toward volume-based models aimed at curbing usage, deferring investments and increasing ARPU.
"This is a crucial time for mobile operators to adopt new charging modes that allow subscribers to maximize the value they get out of their data plan," said Monica Paolini, Ph.D., founder and president of Senza Fili Consulting. "The Allot MobileTrends Charging report shows that many operators have already started shaping win-win usage models that do just that, while also optimizing the utilization of network resources."
The report also says only 13.5 percent of operators sampled are currently offering "true unlimited" plans; 26 percent already have revenue-sharing deals and charging models in place; 48 percent are currently curbing data overage; and 15 percent charge for tethering, mainly in North America and EMEA.
Cloud music providers, the report says, like Spotify, Pandora and Rhapsody, are driving the revenue-sharing charge.
Allot is a supplier of service-optimization and revenue-generation solutions for fixed and mobile broadband service providers worldwide.