Allot Communications has expanded its Proactive Analytics suite to include mobile-specific metrics.
Allot calls Proactive Analytics a comprehensive suite of network analysis tools designed to deliver accurate and meaningful business intelligence to empower operator decision-makers from engineering to marketing. It's designed to ensures mobile operators profit from knowledge of subscriber data.
Here's how it works: Proactive Analytics utilizes real-time data collected by Allot’s inline platforms and visually represents performance and activity metrics that the company says are easy to interpret. Operators can gain a clear understanding of network usage and subscriber behavior down to very granular levels.
The latest addition to the Proactive Analytics suite is a set of mobile specific analytics that allows operators to assess both strategic and tactical intelligence, such as most popular handset and usage patterns, which applications are most popular on which type of device, and how much bandwidth they consume. This type of analysis is designed to assist operators in taking the next step toward facilitating new revenue streams, such as content partnerships, value-based charging plans and application-based tiered services.
“We have been working closely with our customers to ensure their data revenue growth outpaces their traffic growth. A successful data monetization strategy hinges on network insights delivered at the right time," said Andrei Elefant, VP of marketing and product management at Allot. “We believe that the Proactive Analytics suite combined with the performance of the Allot Service Gateway, best positions operators to evolve their broadband networks into powerful revenue engines."
