Mobile-solutions provider Comviva has launched a single-click self-care application, WebAxn, a server-base solution designed to enable users to manage their own accounts directly on their handsets.
Comviva says customers can check their balance, monitor mobile usage, manage subscription to VAS services and access support information related to their subscription. From an operator’s perspective, Comviva says the solution reduces the cost of customer care in addition to providing an alternate channel to deliver other services direct to their customers.
“In a telecommunication marketplace characterized by growing competitive pressures and commoditized offerings, strong customer relationships are a key strategic asset," said Manoranjan Mohapatra, CEO, Comviva. "With an effective customer services framework to flexibly adapt and service current and emerging customer needs, operators can achieve a strategic and operating competitive advantage – engaging more closely with customers and differentiating their services in the market."
WebAxn Self-Care harnesses the capabilities of the smartphone, as well as those of GPRS-enabled feature phones, to deliver a faster and richer experience to subscribers who value simplicity, speed and quality, Comviva said. WebAxn Self-Care provides operators with a route to offer a wide portfolio of VAS offerings directly to their end customers, enabling them to sample and subscribe to a range of content and services from within the WebAxn Self-Care applications – speeding access to services and reducing the operator’s overall customer-care cost.
Once downloaded on the handset, WebAxn provides single-click access to account information and subscription options. The subscriber simply navigates to the desired information and performs any necessary action, such as service activation, via the application.
