Comviva has introduced data packages for its Mobile Data Platform (MDP), to provide complete control of the data pipe to the operators across emerging markets including Middle East, Africa, Latin America, Europe and Asia.
Comviva says its new mobile data packages are designed to suit different market segments depending on the traffic volume and future growth of the subscriber base. The new packages are MDP 500 for scalability up to 500Mbps, MDP 1000 for up to 4Gbps and MDP 5000 for capacity of up to 30Gbps. These packages are designed to take care of current needs plus scalability requirements, so that capacity upgrades are non-disruptive.
“In the struggle to maintain a high performance network, improve scalability, encourage long term customer loyalty and provide differentiated services, operators face a challenge in managing the explosive data pipe," said Vikram Shanbhag, VP, mobile messaging solutions, Comviva. "The exponential rise in traffic volumes has led to higher network congestion. Aligned to the expected data demand, Comviva’s future proof Mobile Data Platform supports increasing data usage while significantly reducing operators’ investment on Capex and Opex."
Comviva says its Mobile Data Platform (MDP) enables mobile operators and wireless service providers to effectively manage, optimize and monetize the broadband data traffic to deliver a better service experience – while reducing investment in Capex and Opex. MDP is a comprehensive suite, offering acceleration, smart caching, video caching, P2P caching, policy & bandwidth management, DPI based profiling and inline billing.
According to a 2011 Cisco peport, mobile data traffic will grow at a compound annual growth rate (CAGR) of 92 percent from 2010 to 2015. It is estimated that two-thirds of the world’s mobile data traffic will be video by 2015.
