Mobinil, the Eqyptian wireless giant, has debuted eServGlobal's Pay-For-Me service to its customers.
Pay-For-Me is a reverse-charges-based service which eServGlobal says it customized to suit the specific needs of the Egyptian, predominantly prepaid market. The solution is user-intuitive; each subscriber can decide whom to include or exclude from the service by assigning members to white or black lists. Callers access Pay-For-Me by adding a prefix to the phone number they wish to dial.
Mobinil has 30 million subscribers, 95 percent of whom are prepaid. It's a big market for churn among those who are inactive, so eServGlobal says this service provides operators with a way to encourage customers to maintain their "active" status.
“eServGlobal and Mobinil have an extensive history of collaboration in the substantial Egyptian market. Pay-For-Me is just one solution in a suite of Value-Added Services that we supply to Mobinil," said Craig Halliday, CEO, eServGlobal.
eServGlobal has been supplying value-ddded services to Mobinil for more than 10 years.
