Orange Business Services plans to pump more resources into the Asia Pacific region over the next several years, accelerating its growth strategy by focusing on network enhancements, cloud computing, strategic partnerships and network-related IT services.
As part of its global strategy known as Conquests 2015, Orange Business Services wants to generate €1 billion in revenues in emerging countries in 2015. In Asia Pacific alone, Orange says more than 800 enterprise customers are already benefiting from the Group's international network backbone and related IT infrastructure investments of around €750 million in 2011. The company says it will add customer-facing personnel to focus on opportunities, particularly in the highly populated nations of China and India. In 2011, close to 200 new employees have strengthened Orange’s customer-facing functions, particularly in sales and customer support roles in the last six months. The total number of Orange employees is 3,000 people in 36 countries, focusing on services such as high-speed broadband, unified communications, contact center solutions, video services, security and mobile device management.
“Today, Orange Business Services offers a strong presence in Asia Pacific in terms of people, solutions and customer experience supported by industry-leading network coverage," said Vivek Badrinath, chief executive officer, Orange Business Services. “We provide end-to-end support both to multinationals expanding within the region and to the successful corporations who have begun to expand significantly out of the APAC territories. We look forward to continuing to implement our ambitious emerging markets strategy by launching new projects that will benefit our customers while keeping us at the forefront of the industry."
Orange Business Services along with SITA, the air transport industry IT specialist, is building a global, high performance, managed cloud computing infrastructure. Data centers in Atlanta, Frankfurt and Singapore will be fully operational in Q1 2012 and Hong Kong, Sydney and Johannesburg in Q3 2012. These Tier III+ and Tier IV data centers will be interconnected via Orange’s high-speed MPLS network and will enable Orange Business Services to unlock cloud computing potential on a global scale, and to offer infrastructure as-a-service and desktop as-a-service to its APAC customers.
During 2012, Orange Business Services plans to complete the implementation of a 10G ring network between Japan, Hong Kong and Singapore providing customer benefits such as classes of service, dynamic bandwidth reallocation, improved SLAs, VPLS and 1G access. Upon completion of this project, Orange will have its Asia Pacific, Europe and U.S. dual 10G belts interconnected.
To support its services growth, Orange has invested in a new solution center in Singapore that gives customers in key industries – banking and finance, oil and gas, logistics and transportation, pharmaceutical and technology – the opportunity to experience demonstrations of solutions that address specific business challenges. A Beijing Solution Center will be launched in early 2012.
