Qtel Taps Neustring for Roaming Analytics Software

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Predictive-data analytics software provider Neustring has agreed on a multiyear, multi-operator agreement with Qtel Group. The first live site is Qtel Qatar.

Following a successful trial, Qtel Qatar has implemented the NeuString Optiprizer solution to optimize the profitability of its mobile roaming traffic. Deployments at the other Qtel Group companies of Indosat, Tunisiana and Wataniya Kuwait are all underway, with other operators in the group to follow in 2012.

The Predictive Analytics solution will provide a group-wide overview of Qtel's roaming business, helping manage group roaming agreements. This will enable the Qtel Group to improve margins by leveraging their roaming volumes and obtaining better roaming agreements, Neustring said.

One of Qtel Group's key strategies is to fully leverage the synergies and efficiencies created across its presence in 17 countries. Neustring says its solution will provide timely management information on the roaming business to further enable this goal. Qtel International helps coordinate business planning for the operating companies and the Group as a whole. The proven and carrier-grade client base and data processing capabilities of NeuString’s solution were also important for the Qtel Group in the selection process.

NeuString says it also has provided a rapid and problem-free implementation. As a result, the Qtel Group can now benefit from faster and more precise roaming monitoring and forecasting, allowing the company to focus on maximizing our revenues and profitability.

“We are pleased to have such an innovative operator as the Qtel Group selecting us and utilizing our solution for roaming traffic on both group and individual operator levels," said Jens Nikolaj Aertebjerg, CEO of NeuString. "With Qtel Qatar implemented, we are currently engaged in finalizing the next deployments and look forward to working with the other operators within the Qtel Group."

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