The global subscriber data management market, including SDM software and services for fixed-line and mobile networks, is on track to blast past the half-billion-dollar mark in 2011, hitting $563 million, a 55 percent increase over 2010.
That's the major finding of a new report from Infonetics Research, "Subscriber Data Management Software and Services," which predicts that the SDM software and services market will grow to just under $1.5 billion by 2015.
“As organizational silos within operators begin to break down and network and IT departments begin to converge, we’re anticipating that the subscriber data management (SDM) market will evolve as well. Traditional SDM vendors such as the network equipment providers will begin facing intensified competition from IT players who have historically focused on the master data management (MDM) space, particularly as analytics become increasingly important to operators looking to maximize the value of their subscriber data," said Shira Levine, directing analyst for next-gen OSS and policy at Infonetics Research.
Key drivers in the SDM market, Levine says, are the need for telecom operators to consolidate and leverage subscriber data; mobile advertising; network modernization initiatives; and machine-to-machine (M2M) applications.
Large vendors HP, Alcatel-Lucent and Nokia Siemens Networks, the report says, are key players in the burgeoning SDM market, looking to expand their traditional HLR/HSS offerings. Other important companies are in the adjacent charging, policy management and deep-packet inspection markets (e.g., Openet and Sandvine); and large database and IT suppliers like Oracle, IBM, and Amdocs looking to leverage their longstanding enterprise-data management capabilities.