Canada-based wireless operator WIND Mobile has selected Avvasi's OTT video analytics services and chosen to deploy its new Q-VUE 2.1 analytics solution.
Avvasi hopes to provide greater insight into WIND Mobile's video trends and traffic patterns. Like most operators, WIND Mobile is experiencing unprecedented increases in over-the-top (OTT) video traffic. To manage this, the company wants to identify new traffic patterns and to determine how best to manage quality of wxperience (QoE). Stalls, playback delays and image distortions all negatively impact the customer experience and a user’s willingness to pay for OTT services or data plans.
“We are using Avvasi and its Q-VUE 2.1 product because it is the only analytics solution we have found to be able to provide a comprehensive measurement of OTT video Quality of Experience, which is crucial to understand how our wireless network delivers OTT video," said WIND Mobile’s Ariel Topasso, senior manager, core network data & PS.
Avvasi says its solution is the only one in the world that can provide video traffic demographics, in-depth analysis of video traffic trends and independent QoE scores that capture the impact of network performance on OTT video; and video fidelity as viewed on specific mobile devices. This network and QOE information is crucial to CSPs who wish to optimize their traffic management and investigate monetization opportunities, Avvasi said.