Malaysia telco U Mobile has a new, five-year business-support systems transformation and managed-services deal with Ericsson. Under the terms of the agreement, U Mobile's complete BSS architecture will be transformed into a real-time convergent environment.
The deal allows U Mobile to focus its efforts on product development and at the same time have clearer visibility and more control over capital and operating expenses, the companies said. Upon completion of the transformation, U Mobile will become the first Malaysian operator to offer full-fledged convergent support to its subscribers. The carrier also will be in a position to offer its customers more innovative services.
The convergent charging solution, based on Ericsson's Charging System and BSCS iX, will be deployed and integrated with the existing U Mobile infrastructure. Leveraging the new BSS, U Mobile will expand its unique services – such as real-time promotions and notifications, product and services cross bundling, real-time cost control for postpaid subscriptions, subscriber personalization and flexible mobile wallets – which the company says will become the key differentiators in the Malaysian market.
More than 1 million U Mobile prepaid, postpaid and hybrid customers will soon be migrated onto the new platform. Customers will be able to pick and choose what interests them the most and, at the same time, U Mobile will be able to design and offer promotions and campaigns in real time and in accordance with subscribers' interests, Ericsson said.
"We are pleased to be U Mobile's transformation partner in bringing fully converged business and customer support to its subscribers," said Janne Laitala, head of Ericsson Malaysia and Sri Lanka. "U Mobile customers should look forward to new and unique offerings, and an even better customer service experience."
Ericsson will be responsible for business-process consulting, competence development, solution design, deployment and systems integration of the convergent billing solution, as well as managed services.