Comverse has a pair of new products in advance of next week's Mobile World Congress in Barcelona.
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First, the Wakefield, Mass.-based BSS solutions provider is introducing the Mobile Internet Data Management and Monetization (DMM) Policy Studio to help service providers streamline the creation and implementation of data plans to improve the user experience and drive data revenues.
The DMM Policy Studio is designed to significantly accelerate creation, testing and implementation of customer-centric plans and innovative approaches to marketing by speaking the language and sharing the mindset of operator marketing teams. The self-explanatory graphic interface can enable even the most non-technical marketers to begin rolling out superior revenue-accelerating data plans intuitively and quickly – with practically no learning curve, Comverse said.
A part of the Comverse Mobile Internet DMM platform, the Policy Studio is backed up by a comprehensive policy and enforcement solution that implements out-of-the-box policy and in-network enforcement of all segmented plans.
Comverse says tight linkage between policy management / policy enforcement and Comverse ONE BSS differentiates the solution with a unified approach that can boost agility — expanding the range of functionalities and policy-based services while reducing costs.
“As users with ever-smarter devices access websites, exchange emails, listen to music, watch videos, sports, TV, movies and more, they seek data plans that fit their needs and provide added value. The ability for service providers to create and launch customer-centric plans quickly with personalized promotions, incentives, rewards, safeguards against overage fees and more is critical for operators," said Amos Marom, SVP, mobile Internet business unit at Comverse.
Comverse says the value of the Policy Studio is expected to increase as service providers strive to introduce new plans at a quick pace to realize the revenue potential from new domains: social networks, machine-to-machine (M2M), revenue-share models with over-the-top (OTT) players and more.
