CONNEXUS, an information technology company, today revealed the findings of a poll, conducted in association with Yankee Group, looking at mobile service providers’ monetization strategies.
The poll surveyed 70 global telecom professionals on their plans for implementing monetization strategies for OTT video.
Seventeen percent indicated that they have already deployed application-aware service plans such as YouTube streaming plans, and another 30 percent said they were planning to deploy similar plans in the next 12 months. Thirteen percent said they were either deploying or planning to deploy CDN technology in the coming year. Forty percent said they were currently engaging or plan to partner with content providers to enhance their subscribers’ OTT experience.
“The poll results indicate a growing interest in monetizing OTT video traffic," said Brian Partridge, vice president of network research at Yankee Group. “Service providers are recognizing that they must first build media delivery capabilities into their networks if they ever hope to monetize their OTT video traffic – either through subscribers or via media companies and advertisements."
